I decided on the marketing route a long time ago whilst working for a niche ad agency in Wardour Street, London. My job them was helping creative geniuses come up with campaigns that really hit the mark. Today (and with many more years in senior marketing roles behind me), I love working with exciting and disruptive businesses that want the same for their new propositions – Marketing that reaches the right audience, with the right message in the most relevant and impactful way. To perform well it’s about execution of the right GTM process.
Spending many years as an Account Manager in some of London’s top agencies and responsible for several household brand names, I learned 3 things; Good planning, good process and good communication – to my mind the winning ingredients for good client satisfaction and for delivering only nice surprises.
Today I still love delivering beyond our customers’ expectations – both creatively and through a great customer experience.
Back in the day, getting the message across used to be much more straightforward (more gunshot than laser beam in hitting it’s intended target). Todays customers now take to social media in their millions every day, every minute to connect to their favourite people, companies and brands – making things way more interesting. I spent years in the fast-pasted gaming industry learning the art of Social Media campaigns– what to say, when and where to say it for a new modern and young audience. The ‘secret source’ is creating digestible, fun and new content at speed.
I spent a great deal of time over the years setting IT strategies and managing IT projects to make companies critical systems secure, backed up and working. Today, post the arrival of the ‘always on’ access from anywhere user culture, IT is far more dynamic. Our clients now demand their propositions be presented and accessible in a much more relevant way – whether it’s via an App or an interactive web page. Today it’s users rather than IT departments that drive IT innovation – So now things have to work and look great!